Taco Bell's new app, by contrast, fuels the well-known consumer tendency for impulse purchases with a last-minute prompt suggesting chips, cheese, or perhaps some Cheesy Fiesta Potatoes during the checkout process. The typical Taco Bell menu display doesn't even list many available add-on options, giving rise to a subculture of menu hacking in which clever customers share tips on the best cobbled-together entrees. The app interface displays not only add-ons but lesser-known items and sides that may get lost on crowded restaurant menu boards. Order ahead online or on the mobile app for pick up at the restaurant or get it delivered. Were serving all your favorite menu items, from classic tacos and burritos, to new favorites like the Crunchwrap Supreme and Cheesy Gordita Crunch. The app's biggest advantage is that it unlocks the entire menu, says Tressie Lieberman, senior director of digital experience and social engagement at Taco Bell. Find your nearby Taco Bell at 1630 South Broadway in Minot. The most popular add-ons for the nearly two million people using the app-onions, sour cream, nacho cheese, and creamy jalapeño sauce-cost from $0.30 and $0.70, depending on location. The average digital order is 20 percent higher than traditional orders made with a human cashier, Taco Bell disclosed at a recent investor conference, and a good part of the padded total comes from orders for additional ingredients. Customers ordering Beefy Fritos Burritos, Fiery Doritos Locos Tacos, and other items from Taco Bell can be a highly suggestible bunch-never more so than when they are using the company's five-month-old app.
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